New Visions Charter High Schools Brand Refresh
New Visions Charter High School's brand update showcases a vibrant and innovative network of public charter high schools, emphasizing community-focused education. The refreshed visual identity aims to better represent the dynamic and academically rigorous nature of the schools while ensuring a solid consistent design system and experience for the NVCHS audience.
Original School Crests
The existing logo for New Visions Charter High Schools was difficult to read at small sizes, didn't visually represent the schools' vision or energetic culture, and presented production challenges.
Marketing assets before the brand refresh
After Brand Refresh
We redesigned the crests, incorporating new icons, ribbons, and a fresh color scheme that aligns with the overall brand identity. Each school received a unique crest while maintaining a consistent style across the network. Additionally, we created brand identity one-pagers for each school, ensuring clear and easy implementation of the new guidelines.
With the refreshed branding we designed a comprehensive recruitment toolkit for each school, including a clear and concise school one-pager, brochure, a location flyer highlighting public transportation, a branded tablecloth and retractable banner to create a professional presence at events. Branded swag served as memorable promotional items, leaving a lasting impression on potential students and families.
